Second Impressions

I’m an investor in a company called GiveForward which helps raise money for loved ones, for medical needs. This company has so much “heart” that it’s hard to describe. You feel it in the founders every day, and in the stories that come in from their customers. I am incredibly proud of them for what they’ve built, as well as for what they represent and all the good that they help create in the world.

Ethan Austin, one of the founders, has a blog called “Startups and Burritos” that is really excellent. I noticed a recent post called “Best Job Interview Follow Up Ever” and I felt like I needed to share it. I have no idea why SlideRocket doesn’t make it easy to embed presentations here, so you’ll have to click on the link below to see it.

http://portal.sliderocket.com/BPBOP/GiveForward

This is a great example of a second or third impression. Being different and generating emotion are great follow ups after an interview or first meeting.

This reminds me of another company that I work with through TechStars, called ScriptPad. After first meeting the entrepreneurs I remember liking them and thinking they were doing something important. But then came this video as a follow up.

Second impressions matter.

I’ll leave you with something that Brad Feld always tells me about how Foundry Group filters the massive dealflow that they have. They want every interaction to be better than the last one. These examples show you the power of this in action.

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About David Cohen

Geek. Hacker. Investor. Founder and CEO of TechStars.

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  • Ethan

    David – thanks so much. We feel incredibly lucky to have someone like you who believes in our team and our mission.

  • http://patrickfoley.com Patrick Foley

    Those were both cool … the ScriptPad demo was awesome. Shows the power of personalizing a demo.